ABOUT
"I think I'm quite ready for another adventure." - Bilbo Baggins
Based in the PNW, I have a unique eye for the creative. Throughout my career, I've focused on creating content and managing its lifecycle. I carry a special background in brand strategy, creative storytelling and customer communications. I am invigorated by incorporating my imagination with my work. I utilize multiple channels to get a message across including copy, web, photo, video, social, design, voice and UX.
CONTENT CREATION
I'm passionate about storytelling. From brainstorming ideas to the delivery of words, it excites me to devise new angles, discover narratives untold, and put a tale together like a puzzle for audiences. I like to think outside the box, am not intimidated by challenges, and adapt to new skills with ease.
VOICE DESIGN
Thinking deeper into the story you want to tell, the mood you want to set and how you want your words to shape perception, is something I routinely implement into my work. Beyond the communication channel, creating and setting a unique tone and strategy is important. Words count most when backed with intention!
BRAND STRATEGY
I am comfortable learning a new voice and delivering company communication. Whether it be articulating value, driving awareness or managing crisis control, I tailor each message on behalf of voice. Letting audiences know who you are, getting them to understand, trust your words and invest in your success is crucial for your story.
CREATIVE INNOVATION
I'll be the first-in-line to learn the unknown. I routinely lead experiments in content types and love to measure their success. I grow best by learning new technology and fine-tuning my abilities and skills to communicate. Even if it means building the content from the platform up! I'm not shy of full-scale content creation and management.
Tools Utilized
Content Management
WordPress, SquareSpace SharePoint, DropBox, Google Drive, Blogger, Sprinklr, Loomly, Sprout, Buffer, HootSuite, Adobe Experience Manager, HeyOrca
Project Management
Asana, Confluence, JIRA, Slack, internal systems
Design
Adobe InDesign, Adobe Illustrator, Microsoft PowerPoint, Canva, Adobe Photoshop, Prezi
Social Media
Instagram, LinkedIn, Twitter, TikTok, Facebook, Pinterest, Reddit, YouTube
Data
Adobe Analytics, Google Analytics, Tableau, Salesforce, Meta Insights
Other
VSCO, iMovie, Adobe Premier, Final Cut, MailChimp, HTML, CSS, UX/UI, Classy, OneCause